ART DIRECTOR
ART DIRECTOR
The idea for my thesis project was to create a campaign to educate teenagers about hearing damage and the adverse impact volume has on the auditory system. The campaign consisted of three components: An installation, promotional material, and a book outlining the evolution of amplification to its current state.
Logo Exploration
I initially wanted to call the campaign "safe and sound" but it became apparent that the word "safe" would be a deterrent for teenagers, and it was the rebellious nature of teens I wanted to explore.
3D Rendering of Installation Space
The installation was designed in a 3D space with the assistance of a Maya artist. I used the Mission Cultural Center as inspiration.
Book Spreads
The thesis was presented in the form of a book consisting of three chapters. Chapter 1 showcases the installation and its different sections. Chapter 2 is a historical overview of the evolution of amplification. The last chapter is a catalog of the promotional material designed for the installation.
Inner Ear Infographic
Posters
Promotional material for the campaign included: posters, headphone art, iPod skins, bilingual brochures, earplug dispensers, and tickets for the installation.
Headphone Surface Design
Headphone Packaging
iPod and iPhone Skin Designs
Visual Exploration and Process