David Umpierre
ART DIRECTOR
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GUAVATE URBANO

Guavate Urbano is a Puerto Rican food truck. I was involved in helping the client establish their identity and designing the truck's wrap. This was an opportunity to work in a different format. 

Wrap Wallpaper

Wrap Wallpaper

Logo exploration focused on the image of the wolf as the centerpiece. The idea was to combine a rustic and an urban feel. Since the timeline for the project was very short, the wolf had to have enough presence and visual flexibility to also be integ

Logo exploration focused on the image of the wolf as the centerpiece. The idea was to combine a rustic and an urban feel. Since the timeline for the project was very short, the wolf had to have enough presence and visual flexibility to also be integrated into the design for the truck wrap.

Illustration Exploration

Illustration Exploration

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Once the logo was approved the focus shifted to creating a Warhol-like pattern for the wrap. 

Once the logo was approved the focus shifted to creating a Warhol-like pattern for the wrap. 

The truck was not available while the wrap design took place so I had to rely on a handful of images for measurements. Layout ideas were overlaid onto the truck in Photoshop to show the client. 

The truck was not available while the wrap design took place so I had to rely on a handful of images for measurements. Layout ideas were overlaid onto the truck in Photoshop to show the client. 

Final Product    

Final Product