ART DIRECTOR
ART DIRECTOR
As a Senior Designer, I am in charge of all designs involving the Pottery Barn Loyalty Program. Projects range from email design to web pages, social media assets, and print collateral.
Cross Brand Reward Program Redesign: Microsite Homepage
The rewards program redesign was a massive undertaking that spans 7 Williams Sonoma brands. It encompassed the redesign of various web pages, style guides, user flows, and print and social media assets.
Credit Card Landing Page
Utilizing the style guide for the program I designed the next page for the program (Value Prop page). This template is replicated across the rest of the WSI brands (West Elm, Williams Sonoma, Mark & Graham, etc) using the right credit card art specific to each brand.
Catalog Ad and Webpage Content Blocks
Project Board
A collage of all the assets I was responsible for designing in a 6-month period. Probably accounts for 70% of the assets delivered. Included are: web pages, catalog ads, web banners, design style guides, and email.
Desktop and mobile designs for the Pottery Barn Credit Card landing page. The layout aligns with the look-and-feel of the email series.
Three email designs for Pottery Barn credit card members. All content was tailored to the mobile experience by addressing readability and functionality. My role was to templatize email layouts and formalize the design approach to allow for more focus on image selection.
IOS and Android Mobile Wallet involved designing the strip for the mobile Pottery Barn Credit Card. Designs also included the email announcement to promote the new feature.
Surprise Certificate for card-holders. The print piece involved selecting imagery for Pottery Barn Main, Teen, and Kids.